Assembling Communities
ABOUT
Our Biz in a Nutshell
Xamble Group Limited is a thriving digital ecosystem that is listed on the Australian Securities Exchange (ASX:XGL).
From our core business of influencer marketing to digital marketing, performance marketing, social commerce and membership platform – we cultivate communities and drive value for brands, creators and consumers with our end-to-end web3 and generative AI-enabled ecosystem.
18+
Years
300+
Brands
20,000+
Creators
(Influencers)
20M+
Consumers
What is Xamble?
Derived from the core word "assemble", Xamble is pronounced as 'x-em-bl’. Xamble brings people together. By assembling communities and activating them, we help brands, creators and consumers make informed decisions with an integrated influence strategy.
Our Brands
OUR VISION & MISSION
The Way We Roll
VISION
To be the most
influential company
for Brands and Creators
in South East Asia.
MISSION
To GROW, ENABLE
AND BUILD BRANDS
through the power of communities, social influence, and commerce to drive lasting impact and value.
VALUES
Drive change
Embrace and drive change.
Nurture boldness
Take calculated risks.
Radiate light
Build relationships.
Spread laughter
Have a little fun.
The Journey of an Epic Adventure
From A Blogging Network To Asia's Pioneering Digital Growth Ecosystem
Incorporation of Netccentric Limited, now known as Xamble Group Limited.
Launched Nuffnang, Asia’s leading blogging network in Malaysia and Singapore.
Expanded Nuffnang’s footprint into multiple countries, and over the years evolved into a social influencer and content marketing business.
Launched social media agency Sashimi and Nuffnang’s video production and creative arm.
Listed Netccentric Limited, now known as Xamble Group Limited, on ASX and raised A$12.5m.
Set-up Nuffnang Taiwan, our first end-to-end digital marketing agency under the Nuffnang brand.
Expanded into performance marketing via acquisition of Plata & Punta.
Majority acquisition by award winning entrepreneur, Ganesh Kumar Bangah driving our transformation from services into a platform business.
Launched Nuffnang Live Commerce (now known as Xamble Live Commerce), an end-to-end live video commerce solution.
Strategic investment in eShoplive, Malaysia’s first supplier to business to consumer live commerce marketplace.
Launched The Merchist by Nuffnang, a full end-to-end influencer merchandising marketplace.
Entered into a JV to launch a Web 3.0 membership platform.
Netccentric is rebranded as Xamble reflecting the Group’s vision of ‘Assembling Communities’ to deliver prosperity and value to its ecosystem of brands, influencers or ‘creators’, and consumers.
Launched Xamble Creators, a mobile platform for creators.
Launched Xamble Social Wallet, a Web3 membership platform.
More exciting things to come!
Our All-Star Partners
KEY CLIENTS
KEY PARTNERS
