Meet The Stars: Creators Who Shine Bright in Every Campaign!
19 Feb 2025
Trendy [1] : Guessing Names by Voice Trend
What Is It
The “POV: You Left the Phone with Us” trend creatively turns an active phone call into an opportunity for playful promotion. TikTok creators are jumping on this trend to humorously make it a clever way to pitch products, services, and calls to action. By blending humor with direct messaging, this trend grabs attention, keeps audiences engaged, and makes brand promotions entertaining to watch with the message being direct.
How could it work in a campaign
For retail giant Aeon Malaysia, this trend can be a fun way to showcase exclusive deals, seasonal promotions, or new product arrivals. Imagine a video where an Aeon employee “accidentally” picks up the phone and spills insider details about a massive sale or limited-time discounts. This would create a sense of urgency and excitement, making customers feel like they’re getting a special tip-off, encouraging them to shop before the deals disappear!
Trendy [2] : Traffic
What Is It
The "Traffic" trend is all about humorously explaining why someone is late, with the classic excuse being "traffic." Creators use the audio "I'm so sorry I was late, traffic was crazy" to poke fun at the excuses people make for being late, often exaggerating or revealing funny reasons, such as getting caught up doing their makeup or getting distracted. The trend highlights the relatable, sometimes absurd reasons people give for tardiness, using the "traffic" excuse as a playful cover-up for other activities.
How could it work in a campaign
The "Traffic" trend can be creatively adapted into campaigns that emphasize relatability, humor, and authenticity. We recommend brands to showcase how your brand (or a product) can become the "excuse" for being late, like a beauty brand offering an unexpected "detour" through a longer makeup routine or a food delivery service getting caught up in "traffic" but still bringing the order. This trend can also humorously highlight why a product or service may have taken longer to launch or deliver, turning delays into funny or relatable moments.
Trendy [3] : Chasing the bag
What Is It
The "Chasing the bag" trend is all about creators flexing their wins or accomplishments in a bold, unapologetic way. With a catchy soundtrack and dynamic transitions, users showcase their journey toward success whether it's landing their dream job, achieving a personal milestone, or just celebrating the grind that got them there. This trend’s punchy visuals and empowering vibe make it perfect for creators who want to inspire their audiences while having fun.
How could it work in a campaign
The "Chasing the bag" trend can be a dynamic tool for brands to highlight their products or services as enablers of success. For instance, brands can showcase customers using their offerings to achieve their goals. Whether it's a fitness brand celebrating transformations or a tech company highlighting career growth through its platform, the trend’s high-energy visuals and empowering message create an engaging narrative that resonates deeply with audiences. This trend is all about confidence, achievement, and inspiring others, making it an ideal fit for campaigns that want to spark motivation while reinforcing brand value.
Example for Xamble:
Xamble can leverage this trend to showcase how its platform helps creators and businesses achieve their goal. The influencers run towards the phone, with the Xamble App open on it. A video could highlight how a creator overcomes challenges, with each "success moment" featuring Xamble’s key benefits, such as: securing brand deals, boosting engagement, getting paid, and using the Xamble Creators App. The call-to-action would be fun and motivating, with visuals that match the energy of the trend.
Trends move fast, and the best brands stay ahead! Whether it's turning a phone call into a playful promo, making relatable content with “Traffic,” or flexing success with “Chasing the Bag”, these trends offer endless creative possibilities.
📲 Want to craft a viral campaign that connects and converts?
Contact Xamble today for a tailored strategy that ensures your brand stays on top of the latest trends! Let’s turn engagement into impact.
Reference :
What Is It
The “POV: You Left the Phone with Us” trend creatively turns an active phone call into an opportunity for playful promotion. TikTok creators are jumping on this trend to humorously make it a clever way to pitch products, services, and calls to action. By blending humor with direct messaging, this trend grabs attention, keeps audiences engaged, and makes brand promotions entertaining to watch with the message being direct.
How could it work in a campaign
For retail giant Aeon Malaysia, this trend can be a fun way to showcase exclusive deals, seasonal promotions, or new product arrivals. Imagine a video where an Aeon employee “accidentally” picks up the phone and spills insider details about a massive sale or limited-time discounts. This would create a sense of urgency and excitement, making customers feel like they’re getting a special tip-off, encouraging them to shop before the deals disappear!
Trendy [2] : Traffic
What Is It
The "Traffic" trend is all about humorously explaining why someone is late, with the classic excuse being "traffic." Creators use the audio "I'm so sorry I was late, traffic was crazy" to poke fun at the excuses people make for being late, often exaggerating or revealing funny reasons, such as getting caught up doing their makeup or getting distracted. The trend highlights the relatable, sometimes absurd reasons people give for tardiness, using the "traffic" excuse as a playful cover-up for other activities.
How could it work in a campaign
The "Traffic" trend can be creatively adapted into campaigns that emphasize relatability, humor, and authenticity. We recommend brands to showcase how your brand (or a product) can become the "excuse" for being late, like a beauty brand offering an unexpected "detour" through a longer makeup routine or a food delivery service getting caught up in "traffic" but still bringing the order. This trend can also humorously highlight why a product or service may have taken longer to launch or deliver, turning delays into funny or relatable moments.
Trendy [3] : Chasing the bag
What Is It
The "Chasing the bag" trend is all about creators flexing their wins or accomplishments in a bold, unapologetic way. With a catchy soundtrack and dynamic transitions, users showcase their journey toward success whether it's landing their dream job, achieving a personal milestone, or just celebrating the grind that got them there. This trend’s punchy visuals and empowering vibe make it perfect for creators who want to inspire their audiences while having fun.
How could it work in a campaign
The "Chasing the bag" trend can be a dynamic tool for brands to highlight their products or services as enablers of success. For instance, brands can showcase customers using their offerings to achieve their goals. Whether it's a fitness brand celebrating transformations or a tech company highlighting career growth through its platform, the trend’s high-energy visuals and empowering message create an engaging narrative that resonates deeply with audiences. This trend is all about confidence, achievement, and inspiring others, making it an ideal fit for campaigns that want to spark motivation while reinforcing brand value.
Example for Xamble:
Xamble can leverage this trend to showcase how its platform helps creators and businesses achieve their goal. The influencers run towards the phone, with the Xamble App open on it. A video could highlight how a creator overcomes challenges, with each "success moment" featuring Xamble’s key benefits, such as: securing brand deals, boosting engagement, getting paid, and using the Xamble Creators App. The call-to-action would be fun and motivating, with visuals that match the energy of the trend.
Trends move fast, and the best brands stay ahead! Whether it's turning a phone call into a playful promo, making relatable content with “Traffic,” or flexing success with “Chasing the Bag”, these trends offer endless creative possibilities.
📲 Want to craft a viral campaign that connects and converts?
Contact Xamble today for a tailored strategy that ensures your brand stays on top of the latest trends! Let’s turn engagement into impact.
Reference :
