Trend Spotting – What We Spotted [MARCH EDITION]
28 Mar 2025
Xamble Group Limited, a Malaysian-founded company listed on the Australian Securities Exchange, is sharpening its growth strategy with a focus on regional expansion, deeper creator engagement and diversification into new revenue streams, as it sets its sights on becoming on becoming one of Southeast Asia’s leading technology platform for influencer marketing and social commerce.
CEO Jason Thoe said that the company is on a clear trajectory to evolve from a Malaysia-based influencer marketing agency into a comprehensive, multi-market platform for influencer-led content and commerce.
“By 2030, we aim to operate in multiple Southeast Asian and APAC markets whilst building a robust community of active influencers,” said Thoe.
“Our vision is to empower influencers across the region through innovative technology, supportive communities and dynamic commerce solutions. Xamble is committed to delivering sustained value and influence for both influencers and brand partners.” Xamble For Business integrates a full-suite influencer marketing platform that connects advertisers with content creators to run targeted social media campaigns.
In addition, the group also has Xamble Express, a powerful entry point for small and micro businesses seeking both budget-friendly and impactful influencer marketing solutions. With full transparency on rates, the platform connects brands to trusted nano and micro influencers for their authentic, targeted audience engagement.
Its self-serve dashboard makes it easy for brands to independently create and manage campaigns, while real-time data and insights help drive results. Simple, effective, and built for growth – making sophisticated influencer strategies accessible to brands of any size.
The group also operates a specialist agency for campaign strategy and management, a performance marketing unit focused on ROI, and a live commerce division offering end-to-end livestream shopping experiences on TikTok, Shopee and Lazada, enabling Xamble to tap into the fast-growing social commerce space.
Xamble Group Head of Marketing Iv Ho also shared that, in the near term, Xamble is prioritising platform enhancements and growing its active creator base through the Xamble Creators app, which serves as a central hub for collaboration, campaign opportunities and performance analytics.
“The Xamble Creators app simplifies influencer onboarding and enables brands to engage with influencers across verticals, streamlining campaign execution from pitch to payment,” she said.
Thoe added that regional expansion efforts would be powered by the Xamble Creators app and a tech platform that is tailored to local market dynamics.
“Localisation is crucial to our growth. We are committed to entering at least one major Southeast Asian or APAC market this year, with a strategy built around understanding and leveraging demographic strengths and commercial potential,” he explained.
To support its expansion goals, Xamble plans to diversify its revenue base through affiliate marketing initiatives and explore adjacent sectors such as financial services, publishing and multi-channel networks (MCNs). Thoe believes these extensions will build on Xamble’s existing strengths and allow the group to address new industry challenges while tapping into high-growth segments.
“The future of influence goes beyond content to arrive at the convergence of content, commerce and technology that delivers real results for brands,” Thoe added. “Xamble is well-positioned to lead this evolution and raise the bar for the entire influencer marketing industry.”
As the company prepares to scale, it sees collaboration and strategic partnerships as essential to achieving cost-efficient market entry and long-term sustainability.
As the company prepares to scale, it sees collaboration and strategic partnerships as essential to achieving cost-efficient market entry and long-term sustainability.
SOURCE : Link
CEO Jason Thoe said that the company is on a clear trajectory to evolve from a Malaysia-based influencer marketing agency into a comprehensive, multi-market platform for influencer-led content and commerce.
“By 2030, we aim to operate in multiple Southeast Asian and APAC markets whilst building a robust community of active influencers,” said Thoe.
“Our vision is to empower influencers across the region through innovative technology, supportive communities and dynamic commerce solutions. Xamble is committed to delivering sustained value and influence for both influencers and brand partners.” Xamble For Business integrates a full-suite influencer marketing platform that connects advertisers with content creators to run targeted social media campaigns.
In addition, the group also has Xamble Express, a powerful entry point for small and micro businesses seeking both budget-friendly and impactful influencer marketing solutions. With full transparency on rates, the platform connects brands to trusted nano and micro influencers for their authentic, targeted audience engagement.
Its self-serve dashboard makes it easy for brands to independently create and manage campaigns, while real-time data and insights help drive results. Simple, effective, and built for growth – making sophisticated influencer strategies accessible to brands of any size.
The group also operates a specialist agency for campaign strategy and management, a performance marketing unit focused on ROI, and a live commerce division offering end-to-end livestream shopping experiences on TikTok, Shopee and Lazada, enabling Xamble to tap into the fast-growing social commerce space.
Xamble Group Head of Marketing Iv Ho also shared that, in the near term, Xamble is prioritising platform enhancements and growing its active creator base through the Xamble Creators app, which serves as a central hub for collaboration, campaign opportunities and performance analytics.
“The Xamble Creators app simplifies influencer onboarding and enables brands to engage with influencers across verticals, streamlining campaign execution from pitch to payment,” she said.
Thoe added that regional expansion efforts would be powered by the Xamble Creators app and a tech platform that is tailored to local market dynamics.
“Localisation is crucial to our growth. We are committed to entering at least one major Southeast Asian or APAC market this year, with a strategy built around understanding and leveraging demographic strengths and commercial potential,” he explained.
To support its expansion goals, Xamble plans to diversify its revenue base through affiliate marketing initiatives and explore adjacent sectors such as financial services, publishing and multi-channel networks (MCNs). Thoe believes these extensions will build on Xamble’s existing strengths and allow the group to address new industry challenges while tapping into high-growth segments.
“The future of influence goes beyond content to arrive at the convergence of content, commerce and technology that delivers real results for brands,” Thoe added. “Xamble is well-positioned to lead this evolution and raise the bar for the entire influencer marketing industry.”
As the company prepares to scale, it sees collaboration and strategic partnerships as essential to achieving cost-efficient market entry and long-term sustainability.
As the company prepares to scale, it sees collaboration and strategic partnerships as essential to achieving cost-efficient market entry and long-term sustainability.
SOURCE : Link
