Aaliyah Soraya
20 May 2023Desmond Kiu
18 May 2023
Huiying
GROUP HEAD OF BUSINESS ENABLEMENT,
Xamble Group Limited
ABOUT HUIYING
- Head of Operations & Analytics from 2023 to 2024, developed new operations and analytics workflows that enabled more than RM20 million in business revenue.
- Led the team to win Silver at the MDA D'Awards 2024 for Best B2B Marketing Campaign by leveraging in-depth, data-driven performance strategies.
- Established and led Nuffnang Lab from 2021 to 2023, conducting market research to deliver strategic insights, enhance campaign effectiveness, and provide valuable seminars for business partners.
- Joined Nuffnang in 2019 as a Content Creatives & Advisor, bringing a background in branding and advertising from international video productions and a prominent agency.