ABOUT MICHAEL
- Over 15 years of experience spanning entertainment (TV & Film), advertising, branded content, and social media strategy with a focus on influencer marketing.
- TV & Film Production (2019-2023): Developed, produced, marketed, and distributed content for platforms such as Netflix, Amazon Prime, VIU, and local networks like Astro and Media Prima. Created branded long-form content on local, regional, and global scales.
- Digital & Social Media Marketing (2013-2018): Focused on influencer marketing, collaborating with brands and agencies across Malaysia, Singapore, and Thailand.
- TV Production, Marketing, Events, and PR (2006-2013): Produced multiple broadcast TV shows and organized nationwide youth-centric, creative events and campaigns, integrating early Web 2.0 strategies.
